Evolving Shopper Behavior: FMCG Shopping

What to expect:

Dive deep into how consumer behavior in the GCC is shifting, with a focus on Saudi Arabia and the UAE. From online shopping surges to current generation preferences and value driven choices, Ms. Ranjitha Subash shares exclusive data and behavioral insights from Kantar’s latest market research.

Discover how top brands are rethinking their strategies to connect with the modern Middle Eastern shopper.

What you’ll Explore:

Understand how Saudi and Emirati shoppers are reshaping FMCG expectations- from value to convenience to sustainability.

Evolving Consumer Preferences:

Dive into seamless experiences. E-commerce growth, and influence of mobile first buying.

The Rise of digital & hybrid shopping:

Hear case studies and expert talks focused on KSA and UAE specific FMCG shifts- with regional success stories.

Local insights, Global Impact:

Don’t miss this opportunity to stay ahead in the FMCG race…

Seats are limited